With digitization as a catalyst, fintech companies have doubled up as fast and easy investment options and have brought more customers to their doorstep.
That is why it is the perfect time to use new communication channels like WhatsApp.
WhatsApp Business in Fintech
This messaging app owned by Meta, is among the most popular messaging apps, with more than 1.5 bn active users worldwide.
WhatsApp Business API was created to empower businesses with a messaging tool that will allow them to interact with customers on a personal level.
It enables companies and institutions to understand their clients more closely. It helps provide in-time customer care and offers them a supreme customer experience.
WhatsApp Business functionality is not just limited to a messaging tool. In today’s time, it plays a pivotal role in social media marketing and social CRM.
WhatsApp has a high open rate of around 70%.
Using it as a marketing channel helps businesses reach a broader range of audiences and get a better response.
WhatsApp Business API is an essential Tool For Fintech.
Among all other industries, Fintech is one of the most interactive and requires constant interaction between customers and the business.
With WhatsApp Business connected with Ublux, as an interface between customers and fintech organizations, customers can find a secure and efficient channel to communicate with organizations and avail instant query responses.
Here are some of the reasons why WhatsApp business in Fintech is a must-have tool:
Highly secure system
Security is always a primary concern. People worldwide fall victim to online fraud daily through phishing attacks or account hacks.
WhatsApp messaging tool is known for its high-end encrypted security system. It incorporates strict anti-spamming and anti-hack features and makes it one of the most secure channels for banks and customers to engage with each other.
In-time response using chatbots
For banking and fintech organizations, providing fast and efficient customer care is of utmost importance. By using chatbots to provide instant responses to customer queries, banks and other organizations can gain their customer’s trust.
Chatbots can help fintech organizations handle customer queries and provide instant customer care services.
Chatbots can also be trained to respond to FAQs which usually constitute queries received by customer care executives regularly. WhatsApp Business can further be used to set up a hotline/helpline on WhatsApp.
Payment Reminders and Update
Missing payment deadlines are neither pleasant for the customer nor the bank. In many cases, it also incurs a penalty for customers. Banks and fintech organizations can avoid such situations using the Auto-reply feature.
This feature can schedule a recurring reminder for customers for any approaching payment deadlines. WhatsApp business can also update customers regarding recent transactions, charges, or deductions made against their accounts.
Considering that Whatsapp read rate of 98%, promoting new products and schemes through the channel will ensure it gains maximum customer attention and high conversion.
It can be helpful for fintech companies offering insurance schemes that fail to get much attention from people when approached personally.
Virtual KYC option
In the current scenario, people have to visit their banks to open their accounts, update their KYC(Know Your Customer) details, or for the formalities to get bank loans. With WhatsApp, businesses, banks, and other organizations can set up virtual meetings through audio or video calls for such formalities and even exchange documents through the same portal.
This makes the entire process convenient for customers and banks and brings transparency and efficiency.
Payment using WhatsApp Pay
WhatsApp has recently introduced a payment feature, WhatsApp pay, that allows users to make instant payments using the WhatsApp chat box.
This feature can be handy for fintech customers to make instant payments for insurance premiums, service charges, and more.