WhatsApp Business API for Recruitment is the best communication channel between job candidates and your company.
Most recruiters are aware of WhatsApp’s potential to interact with job seekers. But WhatsApp is more than just a popular messaging channel amongst your target audience.
The WhatsApp Business API also offers excellent ways to relieve pressure on your staff. Better service and smooth processes.
Sounds good? We show you how.
The main question is how recruiters can use this channel to invite potential job seekers to contact you.
Of course, they need to know about your business.
But moreover, contacting you should be easy, with a low threshold, and quick responses to get the conversation going as soon as the job seeker shows interest.
You don’t want to lose momentum.
WhatsApp does this like a phone call, email, or chat button never could.
Consumers always have their mobile phones on them. That makes the benefit of starting a conversation on that device an open door.
But getting people actually to want to start a conversation is where WhatsApp’s relevance truly stands out.
How easy would it be that, if someone is enjoying a burger in a fast-food chain you’re recruiting, they can scan a QR code on their receipt, a flyer, or a poster?
This QR will open a new conversation in their familiar WhatsApp channel. The chat begins by typing a simple ‘hi,’ sending an emoji, or showing whatever sign of life in the discussion.
Automatic replies with WhatsApp Business
This means the phone call won’t start ringing immediately, needing immediate attention from your staff. And no need for your employees to start typing right away.
The WhatsApp Business Solution allows you to send automatic replies to get the conversation going and retrieve and share the first bits of information.
And I don’t mean just some pre-filled texts. I’m talking of responsive, meaningful messages asking for more information from your conversation partner.
Ask questions about where this person lives, what type of job he’s interested in, and what experience he has.
This allows you to do the first filtering already.
Do you have a potential match?
Actively share job information with the person you’re talking to, supported by rich media files.
Curious as to how this would look?
One of our partners – Joboti – launched a bright and fun example of how to chat with job seekers.
Asking questions, sending relevant replies to incoming messages, and actively leading the conversation fun and easy.